Video Marketing 101: Storyboard Creation For Beginners

Many business owners forgo new marketing tactics for fear that it will be cost-prohibitive or too
great a challenge. Today’s post from LANTECH aims to help you get a better grip on video
marketing by showcasing its benefits and walking you through the storyboard process.

What Is a Storyboard?

In short, a storyboard is a visual representation of the video in your head. You can think of it like
a rudimentary comic book that you draw out to share with members of your production team.
Studio Binder explains these can be as simple or detailed as you like; the quality of your
drawings isn’t important. What’s important is the message they relay.

Making Video More Affordable

If shooting your own video is intimidating, you need to save money, or would like inspiration to
help you tell your story, look for a stock footage provider. With a subscription, you can find video
available for your project, and you’ll access plenty of HD videos without paying a royalty fee.

Other ways to save money are to learn how to use video editing software yourself and do your
own voice overs.

Where to Begin

Now it’s time to start your storyboard. You can use a pencil and paper. However, you may find
that a drawing tablet is a much better option. There are plenty of options here, including the
Samsung Galaxy Tab, Microsoft Surface Pro, Apple iPad, and other devices in a range of
prices. By utilizing a digital storyboard, you can easily make changes as your video evolves into
its final product.

The Script

Even if you weren’t intimidated by the visual aspects of your video, the script may throw a
wrench in your plans. Thankfully, your storyboard is a great place to jot down elements of your
script so that you can write a cohesive story. When you’re writing for marketing, make sure that
you include all of the key elements, including an introduction, the problem you plan to solve,
how it works, and a call to action. Story My Studio also smartly recommends speaking to your
audience and being clear and concise with your words.

The Production Process

When you’ve gotten your storyboard down and your script ready, it’s time to film on. Make sure
that you know who you’ll cast in your video, whether that’s you and your employees or family or
a paid actor. If you plan to do the filming on your own, you’ll need the right lighting and
microphones so your message doesn’t get lost.

Digital Camera World recommends a shotgun mic, which mounts on your camera. Remember,
the quality of your video images isn’t the only thing that makes your marketing message stand
out. Poor audio screams amateur, and that quite simply looks bad on your business.

Where to Distribute Your Final Video

As you should have already described in your marketing plan, where you post your video will
determine who sees it, and the people that want to watch it will be determined by everything
from the content to the media length. For a video longer than just a few moments, post it on
YouTube or directly on your company’s website. Quick video snippets can find a happy home
on Facebook Reels, TikTok, or Instagram. If you choose Facebook, you can create a video
directly in the app, which you can also use to edit and share.

Video marketing is here to stay. As long as there’s a message to share, there will be people
willing to watch and listen. Make sure that your storyboard is set so that you can streamline the
video creation process. And, when you’re looking to save money, skip some of the shooting
time and opt for stock footage already ready for your video project.

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