How Much More Important Will Google Become to Businesses?

Anyone with a business knows that much of your traffic can live or die by Google’s algorithms. Whether you own a brick-and-mortar store and rely on Google to show your location to customers in your area or you’re an online retailer who uses SEO to rank higher in searches, it’s a fact of life that Google is directly responsible for bringing new customers to your doorstep. If you’re unsure of how Google will continue to affect you as a small-business owner, here are a few ways.

Current State

There are over 3.5 billion Google searches performed every day, and each one leads the searcher to a website that will hopefully address their needs. Because of this, Google is by far the most popular search engine, and it’s the one that most website developers cater to when creating content for a site. In fact, most analytics tools will only look at Google exclusively for SEO. Therefore, it’s important to understand exactly how its algorithms work and how your website needs to be structured to stay relevant.

Further Developments

Recently, Google rolled out a new tool to help small-business owners identify exactly what steps they need to take to have a successful online presence. The Google for Small Business portal allows even digital marketing novices to input some basic information about their business and use Google’s step-by-step guide to optimize their search engine rankings. Initiatives like that will continue to ensure that Google is the main player in the digital world for years to come. Other projects, like increased capabilities for Google Assistant and artificial intelligence, will surely be important as well once Google rolls them out to the public.

Google Tools

Beyond the world of the Google search engine lies a host of tools that can help business owners thrive. Coined the “G Suite,” several apps from Google encourage collaboration and productivity, such as spreadsheet, calendar, and video conferencing software. Cloud storage allows you to access documents you might need from any device, allowing you to be more efficient than ever while on the go. Offerings like these make Google an invaluable resource for small-business owners, even if they’re unfamiliar with how to market themselves digitally.

There’s really something for everyone at Google. Whether you’re looking for ways to boost your business online or just a way to get your to-do list completed more quickly, Google has a tool that will help you.

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